Have you heard of CIGNA's HealthyRewards program? Or Humana's new program called Humana Momentum?
Is this a step in the right direction? It does not look like your actual insurance rates get a discount, but you do receive more incentives for staying healthy like Jenny Craig memberships and LensCrafter deals. What if all those new customers that the insurances companies are bound to get are incentivized for healthy living with programs like these AND discounted insurance rates? Is this one way to motivate people to live a healthy lifestyle and therefore lessen the load on everyone?
Oh yes, insurance companies stocks rose 30%+ today. And the bill is not even passed yet. I am still skeptical on how insurance companies will react -- will they be good corporate citizens and respond in kind to the new bill?
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